CUSTOMER RELATIONSHIP MANAGEMENT (CRM)

Description

CUSTOMER RELATIONSHIP MANAGEMENT (CRM)

For companies, it is vital to plan a strategy with the aim of increasing client loyalty and acquiring new market share. CRM is an essential tool for an expanding, forward-looking company.

How to increase your client loyalty?

Client Data are the corporate asset of the organisation. The quality of the data is a key factor in order to ensure the actions performed through CRM are effective for the business. This is why it is important to be fully aware of the potential of a strategic tool like BeOne’s CRM, which improves client management, the interaction between the company departments and boosts productivity.

A unique database

BeOne’s CRM is integrated with electronic documents archiving, the Warehouse Management System and the Transportation Management System and with Business Intelligence, which enables the dashboards and tools for the creation of targeted reports to be managed. With the use of BeOne Analytics, it is possible to get to know more about the client through the extraction and analysis of data from CRM, in order to develop a personalised commercial offer.

RECORDS ARE THE REAL CORPORATE ASSET: what commercial data can be entered in my client records?

Inside the virtual folder (Client records), many types of data can be registered but the essential data for the analysis of the client’s potential are the following:

• TYPE OF ENTITY
•  CONTACTS INSIDE THE CLIENT’S ORGANISATION
• PROFILING
• COMMERCIAL DATA
• COMMERCIAL AND OPERATIONAL NOTES
• COMMERCIAL ASSIGNMENTS

Also, how do I consult the history of each client? The BeOne CRM solution enables, through the Client Analysis function, a single screen to be consulted with all the data and commercial, marketing, operational and administrative documents by individual company name (Client).

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